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notes from the studio.
Things we ship, what we learn, opinions we have. Written by the team — no ghostwriters, no SEO slop.
The Role of Your Website in AI Search: Fewer Visitors, Better Ones
On an online store we run, ChatGPT sent about one session in twenty this year and roughly one krona in four of revenue. AI search shrinks the audience a website sees and sharpens it. Here is what that changes.
Impressions but No Clicks? Who's Actually Eating Your Search Traffic
Two thirds of Google searches now end without a click. AI Overviews get the blame, but the trend is a decade old. Here is who takes the clicks, which ones still come through, and how to plan around it.
How Websites Get Cited in AI Answers When Ranking #1 Isn't Enough
A year ago, three in four pages cited in Google's AI Overviews also ranked in the top ten. Now fewer than two in five do. Ranking is no longer the whole route to being the source. Here is what else is.
How AI Is Changing What a Website Is For
A website used to be written for people who arrived from a search. Now it is read first by machines that answer for those people, and visited later, if at all. Here is what that changes in practice.
How to Measure a Website When Clicks Fall: The Numbers That Still Mean Something
Search clicks are falling across the web, AI visits hide in Direct traffic, and some referrals take credit for sales they did not make. A guide to the numbers that still tell you whether a website is working.
Everyone Is Collecting Flow Codes. We Ran the A/B, and the Seed Image Decides
Two paid plans failed the same product-video test. The obvious conclusion was that the models were not good enough yet. That conclusion was wrong — and a controlled A/B, same model and same prompt with one variable changed, showed where the control actually lives.
Your Amazon Store Is Not a Brand — And the Conversion Data Proves It
A seller we operate has one channel converting at 17-18% and every other channel converting at 0.21%. That is an 80x gap, and it is the clearest argument for branding we have ever seen in our own data. Here is what separates a seller from a brand, and why it starts with owning an entity and a website rather than renting a storefront.
WooCommerce vs Shopify Fees and Pricing: An Honest Cost Breakdown at Three Revenue Tiers
Every platform comparison you have read was written by someone who sells one of them. We build both. Here is what each actually costs to run at $250k, $1M and $5M a year — including the lines that never appear in a pricing table.
The Agentic Web: How AI Agents Are Rewriting the Rules of Business
AI agents complete goals on their own across tools, APIs and decisions. What the shift from chatbots to agentic AI means for your business, where it fails, and where to start.
The Autonomous Store: How AI Will Reinvent eCommerce by 2030
Dynamic product pages, AI merchandising, autonomous customer service, and AI buyers that shop on behalf of consumers — eCommerce's third era is autonomy. Here's what's already being built and what it means for your store.
The SEO-Optimized Blog Post Formula: 8 Steps That Actually Work in 2026
The same 8-step content process we run for every client campaign — updated for AI search, GEO, and the 2026 content quality bar.
The Future of Digital Marketing — We Called It in 2022. Here's the 2026 Scorecard.
We published six predictions in November 2022 — the same month ChatGPT launched. Four years on, we grade ourselves honestly: what we got right, what we missed badly, and what the real picture looks like now.
An SEO Strategy That Compounds Starts With Intent, Not Keywords
A site we manage moved its only page with real search demand to a URL that did a different job. Every technical check passed, and the ranking halved anyway. This is the SEO strategy we run because of it.
What Exactly is Web 3.0? The 2026 Reality Check
We were promised a decentralized internet owned by users. Then came the crypto winter, the NFT crash, and the AI revolution. Here's what Web 3.0 actually became — and what still matters in 2026.
How to Become a Digital Marketing Expert: Learn to Catch Your Own Numbers Lying
Most advice on becoming a digital marketing expert is a list of channels to learn. The skill we actually hire for is noticing when the dashboard is wrong. Here are six ways it goes wrong, and how to catch each one.
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