Line / THE ENGINE SINCE 2017.SERVICES / 06 — DIGITAL MARKETING
THE ENGINE SINCE 2017.
PPC · Google/Meta/TikTok · SEO · content · email · Amazon marketplace. The proven core of what we do — now run by AI agents that keep it moving 24/7.
Digital marketing is why Fourlines exists. Since 2017 we've been running performance campaigns, SEO, content, email, and Amazon marketplace for brands across e-commerce, hospitality, finance, and retail. The difference in 2026: AI Automation is now the operating layer — agents handle reporting, content pipelines, lead routing, and anomaly detection. The strategy and creative remain senior and human. The execution scales.
What we deliver.
PPC / Paid Ads
Google Ads, Meta (Facebook/Instagram), TikTok Ads — search, display, shopping, and video. Campaign setup, creative testing, and ongoing optimization.
SEO
Included in the multi-channel retainer and coordinated with paid. Covered in full on the dedicated SEO service page.
Content Marketing
Blog posts, landing pages, lead magnets, case studies — content that ranks and converts.
Email Marketing
Flows (welcome, abandoned cart, winback), campaigns, list management. Klaviyo, MailChimp, or custom.
Social Media
Paid social managed here alongside the other channels. Organic strategy and content production live on the Social Media page.
Amazon Marketplace
Amazon listing optimization, PL/FBA/Wholesale strategy, Sponsored Products/Brands campaigns. See below.
The process.
Current marketing audit: ad accounts, SEO baseline, email flows, content inventory. No proposal before audit.
Channel strategy, budget allocation, content calendar, KPI targets — a plan built on the audit findings.
Campaigns live, content published, emails flowing. Weekly status updates. No PMs, no slop.
Monthly reporting: ROAS, CAC, LTV, organic traffic, email revenue. AI handles daily monitoring and anomaly alerts.
Pick your line.
For SMBs starting their digital marketing engine.
- →1–2 channels (PPC + SEO or Email)
- →Monthly reporting
- →Up to $3k ad spend managed
- →Quarterly strategy review
Multi-channel growth for brands ready to scale.
- →3–4 channels
- →Content production included
- →Up to $15k ad spend managed
- →Email flows + campaigns
- →Monthly strategy call
- →AI reporting dashboard
The full digital marketing engine — every channel, AI-automated.
- →All channels
- →Amazon marketplace included
- →$15k+ ad spend managed
- →Full content system
- →AI Automation layer included
- →Weekly demos
All tiers are starting points. Custom scopes available — send a brief and we'll quote.
The multi-channel layerSERVICES / 06 — DIGITAL MARKETING
ONE BUDGET. ONE REPORT.
This is the coordination layer, not a replacement for the specialist services. SEO and social have their own pages and their own depth — what lives here is everything that has to be decided across channels at once.
What this service actually owns
Digital Marketing is the retainer for brands running several channels that need to be managed as one system: paid search, paid social, email lifecycle, content, Amazon marketplace, and the analytics layer that ties them together. It exists because the important decisions in multi-channel marketing are not made inside any single channel — they are made between them. How much of next month goes to search versus social, whether email can carry a promotion that paid does not need to fund, and which channel gets credit for a conversion that touched four of them. If you only need one channel run well, the dedicated service is the better and cheaper answer.
Budget allocation is the real skill
Most performance problems are allocation problems wearing a creative costume. A channel looks like it is failing when it is actually being asked to do a job further down the funnel than it is suited for, or being judged on a window shorter than the buying cycle. We set allocation against the actual sales cycle, hold enough budget in each channel to produce a readable signal rather than spreading it into noise, and rebalance monthly on evidence. The discipline is refusing to move money based on a single bad week, which is how most accounts get churned into incoherence.
Paid search: intent you can buy immediately
Google Ads is the fastest way to find out what people will actually pay for, which makes it valuable well beyond its own return. Within two weeks a search campaign tells you which terms convert, what language buyers use, and what the real cost per acquisition looks like — intelligence that then shapes the SEO roadmap and the landing pages. We build tight campaign architecture, write ads against the specific query rather than the category, prune the search terms report aggressively, and hold conversion tracking to a standard where the numbers can be trusted. Wasted spend in paid search is almost always structural, not creative.
Email is the channel you own
Every other channel rents you access to an audience on terms that can change without notice. Email is the list you keep. It is also, consistently, the highest-return channel in the mix and the one most often left running on a three-year-old welcome sequence nobody has opened since. We build the flows that do the compounding work — welcome, abandoned cart, post-purchase, replenishment, winback — segment on behavior rather than demographics, and manage deliverability properly, because a beautifully written campaign that lands in the promotions tab is a rounding error.
Amazon is a search engine with a checkout attached
For product brands, Amazon frequently deserves budget before more top-of-funnel spend, because the buyer arriving there has already decided to purchase something. It behaves like a search engine — listing quality determines organic rank, and paid placement compounds with it rather than substituting for it. We handle listing optimization, Sponsored Products and Brands campaigns managed against real ACOS targets, FBA and wholesale operations, and reviving dormant listings, which usually means diagnosing a suppression cause nobody ever looked up.
Attribution you can defend
Last-click attribution systematically overpays the channel that closes and starves the ones that create demand, which is how brands accidentally cut the spending that was generating their pipeline. We report platform-reported numbers alongside a blended view — total spend against total revenue — and we are explicit about which figures are measured and which are modeled. Where the data cannot support a claim, we say so. Clear uncertainty is more useful to a decision than false precision, and it is the difference between a report that informs a budget and one that just defends the retainer.
Case Studies3 projects
HELIXAL
Turning an Amazon SKU into a brand buyers search for by name.
Anmol Sweets & Restaurant
From a sweet counter in Spånga to Sweden's #1 Indo-Pak brand.
Ideal Indiska Livs
A corner shop in Bandhagen that outgrew Sweden.
FAQ.
Which ad platforms do you run?
Google (Search, Display, Shopping, YouTube), Meta (Facebook & Instagram), TikTok, LinkedIn. We run the channels that make sense for your audience and budget — not all of them for the sake of it.
What's your minimum ad spend?
We recommend a minimum of $2k/month in ad spend to generate statistically meaningful data for optimization. Below that, the iteration cycles are too slow.
Do you handle Amazon?
Yes — Amazon marketplace is a sub-service within Digital Marketing. See the section below for the full scope.
How do you report?
Monthly report deck: ROAS, CAC, LTV, organic traffic, email revenue, and channel-by-channel breakdown. We also build AI-powered live dashboards for clients on the L tier.
How is this different from your SEO and Social Media services?
Those are single-channel services with their own depth and their own pricing. This is the coordination layer for brands running several channels at once — one budget, one strategy, one report across paid search, paid social, email, content, and Amazon. If you need one channel run well, take the dedicated service. If you need several working together, take this one.
Can we start with one channel and expand?
Yes, and it's often the sensible route. Most clients start with the channel where the gap is clearest, prove the return, then add channels as budget allows. The S tier exists for exactly that.
Who owns the ad accounts?
You do, always. We work inside your Google Ads, Meta, and analytics accounts rather than a reseller account we control. If we part ways you keep the accounts, the history, and the learning — none of which is transferable out of an agency-owned account.
Do you lock in long-term contracts?
No lock-in. We work month-to-month after an initial 3-month onboarding commitment (enough time to actually show results).
Ready to start?
Tell us about the brand. We'll come back in 48 hours — “yes, here's the line” or “no, here's who's better at this than us.”
Amazon. Revived and scaled.
Amazon marketplace services live inside Digital Marketing — because Amazon is a search engine, an ad platform, and a brand surface all in one. We revive dormant listings, launch Private Label and FBA, and run Sponsored Products / Brands campaigns that compound.
Listing Optimization
Title, bullets, A+ content, backend keywords, and image stack. Every variable tuned for conversion and ranking.
Private Label (PL)
Product research, supplier sourcing, launch strategy. From idea to Amazon shelf — we manage the process.
FBA / Wholesale
FBA logistics setup, inventory forecasting, wholesale channel management. The back-office handled.
Sponsored Products
PPC campaign architecture, keyword research, bid management, negative keyword pruning — ACOS optimized.
Sponsored Brands & Display
Brand awareness at the top of search — video ads, store spotlights, remarketing display.
Dormant Listing Revival
Listings that stopped selling — we audit the suppression reason, fix it, and relaunch with a PPC push.