Line / ReckonAds measurement
See which ads bring customers who actually turn up.
Reckon is the platform Fourlines Agency uses to run and measure advertising for its clients. Clients see what their advertising really produces, not just clicks and chats.
- 01Ad clickFacebook · Instagram
- 02EnquiryWhatsApp chat · web form
- 03ConversationStaff reply as usual
- 04BookingMatched by phone number
Ad platforms report clicks and chats. A business needs to know which adverts bring customers who book. Reckon brings every enquiry from a client's ads into one place (website forms, and WhatsApp chats started from Click-to-WhatsApp ads) and shows which advert each customer came from and whether they went on to book.
From ad click to booking.
Every enquiry in one place.
Website forms and WhatsApp chats started from Click-to-WhatsApp ads land in a single list, instead of scattered across inboxes and phones.
Each one tied to its advert.
Reckon records which advert every enquiry came from, so a chat is never just a chat — it has a source.
Matched to real bookings.
The team marks enquiries as they progress, and the business can upload its own booking records. Reckon matches them by phone number.
Cost by advert, end to end.
The dashboard shows the cost of each enquiry, each real conversation and each booking, by advert — so money moves to the ads that bring customers.
How it works4 steps
Four steps. No new inbox.
The client connects its own accounts, its staff keep replying from WhatsApp as before, and Reckon does the matching in the background.
The client connects its accounts, with its own permission.
It connects its WhatsApp Business account through Meta's official sign-up, and gives read-only access to its ad accounts.
Enquiries arrive in Reckon.
When someone clicks an ad and starts a WhatsApp chat or fills in a form, Reckon records the enquiry and the advert it came from. The client's staff keep replying from their own WhatsApp app, as before.
Bookings are matched.
The client's team marks enquiries as they progress, and the client can upload its own booking records. Reckon matches them by phone number.
The client sees what works.
A dashboard shows the cost of each enquiry, each real conversation and each booking, by advert, so money moves to the ads that bring customers.
Businesses that advertise on Meta.
Businesses that advertise on Meta (Facebook, Instagram, WhatsApp) and want to know which ads bring real customers.
Your data serves your business. Nobody else's.
To see, correct or delete your data:
reckon@fourlinesagency.com- Use
- Data from Meta's platforms, including WhatsApp messages, is used only to provide this service to the business it belongs to. It is never sold, never used for our own advertising, and one client never sees another's data.
- Ad accounts
- Our access to ad accounts is read-only.
- Retention
- Message content is deleted after 30 days by default.
- Health data
- No medical or health information is collected.
- Storage
- Data is kept on our own server in Nuremberg, Germany, over encrypted connections.
FAQ.
What is Reckon?
Reckon is the platform Fourlines Agency uses to run and measure advertising for its clients. It brings every enquiry from a client's ads into one place and shows which advert each customer came from and whether they went on to book.
How does Reckon receive WhatsApp messages?
Only with the business's permission. The business connects its own WhatsApp Business account through Meta's official sign-up, and Reckon receives the messages people send after clicking that business's ads.
Do our staff have to change how they reply?
No. The client's staff keep replying from their own WhatsApp app, as before.
Can Reckon change our ads or spend our budget?
No. Our access to ad accounts is read-only.
How long are messages kept, and where?
Message content is deleted after 30 days by default. Data is kept on our own server in Nuremberg, Germany, over encrypted connections.
How do I see, correct or delete my data?
Email reckon@fourlinesagency.com. The full privacy policy is at https://reckon.fourlinesagency.com/privacy.
Measure ads by bookings.
Reckon is built and run by Fourlines Agency for the clients whose advertising we manage.
More about the team behind it → About Fourlines