Fourlines Blog.
Agency perspectives, client case studies and the occasional honest opinion — written by the Fourlines team, no ghostwriters and no SEO filler.
The Role of Your Website in AI Search: Fewer Visitors, Better Ones
On an online store we run, ChatGPT sent about one session in twenty this year and roughly one krona in four of revenue. AI search shrinks the audience a website sees and sharpens it. Here is what that changes.
Impressions but No Clicks? Who's Actually Eating Your Search Traffic
Two thirds of Google searches now end without a click. AI Overviews get the blame, but the trend is a decade old. Here is who takes the clicks, which ones still come through, and how to plan around it.
How Websites Get Cited in AI Answers When Ranking #1 Isn't Enough
A year ago, three in four pages cited in Google's AI Overviews also ranked in the top ten. Now fewer than two in five do. Ranking is no longer the whole route to being the source. Here is what else is.
How AI Is Changing What a Website Is For
A website used to be written for people who arrived from a search. Now it is read first by machines that answer for those people, and visited later, if at all. Here is what that changes in practice.
How to Measure a Website When Clicks Fall: The Numbers That Still Mean Something
Search clicks are falling across the web, AI visits hide in Direct traffic, and some referrals take credit for sales they did not make. A guide to the numbers that still tell you whether a website is working.
Your Amazon Store Is Not a Brand — And the Conversion Data Proves It
A seller we operate has one channel converting at 17-18% and every other channel converting at 0.21%. That is an 80x gap, and it is the clearest argument for branding we have ever seen in our own data. Here is what separates a seller from a brand, and why it starts with owning an entity and a website rather than renting a storefront.
WooCommerce vs Shopify Fees and Pricing: An Honest Cost Breakdown at Three Revenue Tiers
Every platform comparison you have read was written by someone who sells one of them. We build both. Here is what each actually costs to run at $250k, $1M and $5M a year — including the lines that never appear in a pricing table.
The SEO-Optimized Blog Post Formula: 8 Steps That Actually Work in 2026
The same 8-step content process we run for every client campaign — updated for AI search, GEO, and the 2026 content quality bar.
An SEO Strategy That Compounds Starts With Intent, Not Keywords
A site we manage moved its only page with real search demand to a URL that did a different job. Every technical check passed, and the ranking halved anyway. This is the SEO strategy we run because of it.