Are you writing blog posts that receive no Google traffic, or have you decided to write blog posts for your website and want to ensure that The SEO-Optimized Blog Post?
Hello, my name is Haseeb Khalid. And in this post, I’ll show you The SEO-Optimized Blog Post Formula and how to get free traffic for website. utilising the same process as our top ranked client campaigns
Let’s get started!
So the first step for SEO-Optimized Blog Post Formula is to select a topic. Your blog post should address the concerns that your ideal customer or client has before converting.
So, before looking for “House for Sale in DHA,” they might have looked for “Housing Market in Lahore?” Alternatively, “How much does a one-kanal house cost?”
It is you job to write the blog post that answers those questions.
The second step for SEO-Optimized Blog Post Formula is to conduct keyword research. Each blog post should only contain one or two keyword phrases.
That phrase should be the question or subject you’ve chosen to write about. In this case, our keyword focus will be “properties for sale.”
Next, we’ll do a Google search for that keyword phrase and open every page on the first page of results.
You must understand what type of content Google is ranking so that your content matches and is likely to rank at the top.
Take notes on how each piece of content is structured as well. So, are the same headings used in each piece? Then your content should most likely include them as well.
Are the same photos, graphics, and videos used on each ranking page as well?
If so, you should probably consider including them as well, as they will most likely help Google understand what each page is about.
Because they are your direct traffic competitors, the pages ranking on the first page of Google should be your primary focus. However, it is also important to know if your business competitors are covering the same topic.
So, in Google, you can use the site: search operator to find your competitor’s content. To do this, type site:competitoragency.com, followed by your keyword phrase in inverted commas, and then repeat the process of taking notes on the structure, headings, and media that they’ve used in their posts.
You may need to cite related content in your blog post depending on the complexity of your subject. This is highly recommended because it helps Google understand the context of your content.
You may include links to related questions, surveys, and data that support your blog post. Consider it in the same way that you would a university paper.
You’d have to cite your sources to back up your claims.
Before you start writing, you should know what you’re going to write about. Your title may have already been drafted as a result of your initial subject research, but it’s possible that it’s a little dry.
You should polish it so that it sounds like something you’d want to read. When I’m writing blog post titles, I like to think about what gets your attention on your favourite platform, such as Facebook.
Oh! But you’ve seen their clickbait titles. You understand what I mean. Your title should also be highly clickable. It doesn’t have to be deceptively clickable, as most popular news site titles are/were, but it should be irresistible to your reader.
As an example, in our case, we could use a title like “The Most Affordable House in Lahore in 2022” (Verified).
Who wouldn’t want to click on that if they were curious about the subject? So you can include power words like approved, best selling, compared, guaranteed, endorsed, proven, and so on.
You could take a completely different approach and use “how to negotiate a perfect deal for your home, guaranteed.”
Step six for SEO-Optimized Blog Post Formula is to lay out your structure and begin writing. Now you must decide how to organise your blog post. Begin by making a bullet point list of everything you want to say.
These should include the headings that you noted earlier while conducting your research. They should be informed as well by how well you know your subject. Don’t be afraid to share your knowledge and opinions on the subject.
Then, take those bullet points and turn them into sentences. Then move from sentences to paragraphs, and finally from paragraphs to multiple paragraphs. Before you know it, you’ll have a blog post that can compete with any of the top Google results.
By the way, it’s the same approach you’d take when writing a book. It is critical that you use the correct heading tags in your content.
You should also add in the media that you found or created here as well. We like to include a mixture of things like embedded content from other websites plus graphics or videos that we’ve created for our clients.
The seventh step for SEO-Optimized Blog Post Formula is to select a call to action. This is where most businesses fail. They don’t include a call to action; they simply write a blog post and leave it at that.
Sure, making a blog post SEO-friendly is important, but so is making your blog post revenue-friendly. So, if your call to action is a link to another page on your website, such as a related service page, including it can benefit your SEO.
Adding links to your most important pages, commercial pages, product and service pages, and product and service pages from related blog posts and guides can help the links to page rank higher.
So in our example, adding a link from our ” House for Sale in DHA ” page to our ” Housing market in Lahore?”” page is going to help that page rank, and it’s gonna help get more traffic onto that page which will hopefully convert.
The eighth step is to optimise your metadata. So we’ve written an entire blog post about writing perfect metadata, which you can read here, but why does it have to be perfect?
Because your metadata and your page will be competing for the reader’s attention with ten other pages. A searcher will scan the results and select the one that best matches their query. They will, however, be drawn to the one that appears to be the most interesting and intriguing.
This brings us back to the topic of selecting a catchy title for your blog. Now, your page title and description must be catchy, and you must employ some good old-fashioned psychology to entice someone to click your result and visit your page.
The better your metadata, the higher your search click through rate.
Now, a simple trick that is frequently overlooked is that you can use Google search console to determine your blog post click through rate and then revise it until it reaches a percentage that you are satisfied with.
Now that you’ve hit publish, your SEO-Optimized Blog post has a good chance of ranking at the top of Google, but I’m going to give you two Fourlines agency secret tips to help your blog post rank.
Your blog post should link to related content, but what many people forget is that your blog post should also be linked to. Look through your website for related blog posts that may contain a link to your newly published post.
As an example, in our case, we could link our related “Housing market in Lahore?” blog post to our new “Housing market trends in Pakistan” blog post.
The more contextual your links are, the easier it will be for Google to understand your post and rank it accordingly.
So this is a link from another website to your new blog post. The second tip is to create external links to your blog post.
Links continue to be one of the most important components of Google’s algorithms. As a result, your blog post requires them. There are numerous ways to build links to your website, but one of our favourites is to publish guest posts on other websites with a link back to our blog post included.
Keep the content on that other site contextually related to help Google understand it, and your blog posts should rise in the search results as a result.